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Toby Tiger Organic Arctic Print Reversible Jacket
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger Organic Arctic Print Reversible Jacket
Toby Tiger Organic Mouse and Mushroom Applique Long Sleeved T Shirt
Toby Tiger Organic Bold Floral Printed Reversible Gilet
Toby Tiger Organic Octopus Applique Dark Blue Striped T Shirt
Toby Tiger Organic Seaside Printed T Shirt
Toby Tiger Organic Dinosaur Printed Dress
Toby Tiger Organic T Shirt with Fruit Flower Print
Toby Tiger Organic Multi Rainbow Applique Dress
Toby Tiger Pack of 2 Organic Muslin with Heart Print
Toby Tiger Organic Strawberry Print Baby Gift Set
Toby Tiger Organic Skater Dress with Autumn Print
Toby Tiger Organic Turtle Applique T Shirt
Toby Tiger Organic Pop Flower Twirl Dress
Toby Tiger Organic Woodland Print Dungarees
Toby Tiger Organic Green Breton T Shirt
Toby Tiger Organic Woodland Print Yoga Pants
Toby Tiger Organic Multi Stripe Long Sleeved T Shirt
Toby Tiger Organic Green Breton Cosy Fleece Sweatshirt
Toby Tiger Organic Horse Applique Hoodie
Toby Tiger Organic English Garden Printed Summer Dress
Toby Tiger Organic Pink Breton Cosy Fleece Sweatshirt
Toby Tiger Organic Shark Applique T Shirt
Toby Tiger Organic Robin Applique Long Sleeved T Shirt
Toby Tiger Organic Turtle Applique Dungaree Shorts
Toby Tiger Organic Magical Mix Up Print Yoga Pant
Toby Tiger Organic Spring Applique Sleepsuit
Toby Tiger Organic Puffin Print Dungarees
Toby Tiger Organic Yoga Pants with Sealife Print
Toby Tiger Organic Rainbow Sun and Cloud Applique T Shirt
Toby Tiger Organic Animal Train Applique Hoodie
Toby Tiger Organic Long Sleeved Skater Dress with Heart Print
Toby Tiger Organic Frog Applique T Shirt
Toby Tiger Organic Bold Floral Printed Reversible Jacket
Toby Tiger Organic Dungarees with Ladybird Print
Toby Tiger Organic Fire Engine Applique Hoodie
Toby Tiger Organic Strawberry Print Muslin 2-pack
Toby Tiger Organic Duck Print Skater Dress
Toby Tiger Organic Multi Sausage Dog Applique Dress
Toby Tiger Organic Panda Hoodie
Toby Tiger Pack of 2 Organic Campervan Printed Muslins
Toby Tiger Organic Dungarees with Multi Rainbow Print
Toby Tiger Organic Dungaree Shorts with Turtle Print
Toby Tiger Organic Magical Mix Up Print T Shirt
Toby Tiger Organic Triceratops Applique T Shirt
Toby Tiger Organic Camping Bear Printed Dungarees
Toby Tiger Organic Digger Applique T Shirt
Toby Tiger Organic Orange and Blue Stripe Shorts
Toby Tiger Organic Ladybird Applique T Shirt